E! illustration/Courtesy of LoveShackFancy
Wicked is officially everywhere. Everywhere we turn, we see those iconic green and pink shades. And honestly? We’re here for it! Wicked: For Good officially premieres on November 21st, so there’s no better time to prep our closets, homes, and makeup looks to celebrate.
We want to bring Glinda, Elphaba, and the wonderful world of Oz into every aspect of our lives. Do you identify as an Elphaba? Or are you more of a Glinda? There’s a perfect brand collab product that goes with you (and your opposite wicked or good witch bestie).
We know searching through all the Wicked brand collabs and merch may leave you completely overwhelmed. Lucky for you, we’ve done all the hard work for you and found the best collab products.
Below, you’ll find 54 of the best Wicked brand collabs that are in-stock and available for you to snatch right now. Although, we’ll sure that won’t last long!
We’re talking viral water bottles from Owala and Stanley, fashion collabs with LoveShackFancy and cashmere sweaters from NAADAM, beauty collabs from Ariana Grande’s fragrances and LUSH, shoes from PUMA and Crocs, charm accessories and bags from Little Words Project and Vera Bradley, home decor from Ruggable and Pottery Barn, and toys from LEGO and Squishmallows—and that’s just a fraction of the Wickedly good brand collabs we found!
Best Wicked Water Bottle Collabs
Water bottles are so trendy right now, we simply can’t get enough—and these ones are no exception. These are the It girl of the Wicked collabs, from the viral Owala bottles (that are finally back in stock) to the Stanley tumblers.
Sell-Out Risk
Owala x Wicked: For Good 32oz FreeSip
The bestselling (and most coveted) Wicked water bottle collab is back in stock! Snatch the Owala FreeSip in its limited-edition Elphaba finish (with emerald green sparkle with geometric design) or Glinda finish (pearl pink chrome with geometric design) before they’re all gone.
Best Wicked Fashion Collabs
Your closet needs some Wickedness too! Wear the most fashionable of apparel brand collabs to celebrate the Wicked: For Good premiere, from super-soft cashmere sweaters from NAADAM and matching PJ sets from Target to LoveShackFancy’s super-soft collection and chic glasses from Diff Eyewear.
Sell-Out Risk
Wicked X LoveShackFancy Lia Tee
For fans of subtle merch, this LoveShackFancy baby tee can be styled alongside anything in your closet. Made from cotton, the Lia Tee comes in Glinda and Elphaba options, so you can match with your bestie.
- NAADAM x Wicked Cashmere Sweaters, $148
- LoveShackFancy x Wicked: For Good Collection, from $65
- Target Katie Kime x Wicked Women’s Graphic Pajama Set, $35
- Abercrombie & Fitch x Wicked Oversized Sunday Crew, $80
- JC Penny x Wicked Crew Neck Long Sleeve Sweatshirt, $44 $23.99
- Diff Eyewear x Wicked Sunglasses, Prescription, & Frames, from $119
- Samii Ryan x Wicked: For Good Embroidered Pants, $128
- Roots x Wicked Scarf, $78
Best Wicked Beauty Collabs
When it comes to beauty brands, there’s plenty of Wicked-inspired products to choose from! Whether it’s Ariana Grande’s very own fragrances and r.e.m. beauty collection, skincare sets from Bubble and Farmacy, or Olay body wash’s limited-edition scents, there’s something here for everyone.
Editor’s Pick
r.e.m. beauty Wicked: For Good Elphaba Makeup Set
The Elphaba version of this makeup set comes with the brand’s bestselling liquid eyeshadow, cream blush, lip liner, and glossy balm in the limited-edition dark green chrome packaging and darker shades that match our favorite green girl.
- Lush x Wicked: For Good Bath Bombs, Soaps, Body Sprays & More, from $7.50
- Ariana Grande Fragrances x WICKED: For Good Spray Pen Duo Set, $42
- IT Brushes for ULTA x Wicked Limited-Edition Glinda Foundation Brush, $34
- Farmacy x Wicked Clean Kit Cleansing Balms, $39
- Bubble Skincare x Wicked Other Half Lip Balm Set, $28
- Kiss x Wicked Press On Nails, $11.99 $8.51
- The Original Makeup Eraser x Wicked 7-Day Set, $28 $20.82
- r.e.m. beauty x Wicked: For Good Elphaba & Glinda Set, $65
- Olay x Wicked: For Good Body Wash Wickedly Wonderful Elphaba’s Edition, $9.99
- Secret x Wicked: For Good Clinical Invisible Solid Antiperspirant & Deodorant Couldn’t be Lovelier, $12.97
- Wet Brush x Wicked Original Detangler Hair Brush Elphaba Kit, $12.95
- Kristin Ess x Wicked Limited Edition Regimen Set, $49.93
Best Wicked Shoe Collabs
These popular Wicked shoe brand collabs are inspired by Elphaba and Glinda from Wicked: For Good. Shop PUMA’s gorgeous sneakers, Croc’s classic Elphaba clogs, or cozy slippers from Target.
Editor’s Pick
PUMA x WICKED Speedcat Goodness
Give yourself the princess treatment with these sneakers—that look gorgeous and Glinda-approved in person! The PUMA x WICKED Speedcat Goodness shoe features super-cute details like its pastel lilac shade, delicate ribbon trim, and bubble embroidery.
Best Wicked Accessories & Bag Collabs
If you just want a touch of the franchise magic instead of a whole wardrobe, these brands created accessories inspired by our favorite characters from the land of Oz. Below you’ll find everything from Bombas socks and Little Words Project charm bracelets, to Loungefly beloved bags and Stoney Clover Lane pouches.
Top Rated
Bombas x Wicked Ruffle Quarter Sock 4-Pack
Don’t let the price tag scare you, Bombas socks are unbealiveably worth it! This four-pack features lilac and green ruffle designs inspired by Glinda and Elphaba from Wicked: For Good.
Best Wicked Home & Lifestyle Collabs
These movie collabs aren’t just for your closet or vanity! Decorate your home with these beautiful (and practical) products inspired by Wicked: For Good, from gorgeous Ruggable runners and Pottery Barn glasses to limited-edition vinyl from Urban Outfitters and Casetify phone cases.
Editor’s Pick
Ruggable x Wicked Ozian Tiles Emerald & Pink Rug
Ruggable is beloved for its detailed designs, machine-washable fabric, and affordable pricing. This green-and-pink runner features gorgeous tiles inspired by the world of Oz and our favorite characters from Wicked: For Good.
- Pottery Barn x Wicked Coupe Glasses Set of 4, $99
- Ruggable x Wicked Ozian Tiles Emerald & Pink Rug, $219
- Voluspa x Wicked “Pink Goes With Green” Candle Duo Set, $98
- Casetify x Wicked Sticker Phone Case, $60
- Insight Editions x Wicked Advent Calendar, Journals, & Notebooks, from $10.10
- Urban Outfitters Exclusive 7-inch Single Vinyl Wicked: For Good The Soundtrack, $17.98
- Swarovski x Wicked Wand Ornament, $179
- Swiffer x Wicked: For Good Sweep and Mop Deluxe Limited Edition Pink, $19.94
- Febreze x Wicked: For Good Air Mists & Plug Ins, from $3.69
- Dawn x Wicked: For Good Powerwash Limited Edition Spray, $5.99
- Cascade x Wicked: For Good Limited Edition Complete Dishwasher Pods, $19.94
Best Wicked Toys Collabs
There’s plenty of Wicked toys out there—whether it’s for yourself, your kid, or your dog. Get a detailed LEGO set wall art, a super-soft Glinda Squishmallow, iconic Funko Pops, limited-edition BarkBox, viral American Girl Dolls, and more.
Sell-Out Risk
LEGO Wicked Emerald City Wall Art Building Set
This massive LEGO set will surely sell out soon! Build iconic locations like Shiz University, Munchkinland, the Emerald City train, and the Wizard’s hot-air balloon. Plus, the set also includes Dorothy Gale, Cowardly Lion, Scarecrow, Tin Man, Toto, Elphaba, and Glinda figures.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
54 Best Wicked brand Collabs Before The Wicked: For Good Premiere
Before the magic of Wicked: For Good hit the stage, Wicked had already enchanted fans through numerous remarkable brand collaborations. These partnerships have not only widened the reach of the beloved musical but also created a treasure trove of merchandise, special events, and unique experiences for theatergoers worldwide.
Why Wicked Brand Collaborations Matter
Brand collaborations extend the Wicked universe beyond Broadway,turning fandom into lifestyle. From apparel to collectibles, these collabs keep the spirit of Oz alive and introduce new generations to its enchanting story. They also heighten anticipation for major releases like The Wicked: For Good.
Top 54 Wicked Brand Collaborations
| # | Brand/Partner | type of Collaboration | Notable Products/Events | Year |
|---|---|---|---|---|
| 1 | Funko | Collectible Figures | Pop! Vinyl Wicked Figure Series | 2022 |
| 2 | Hot Topic | Apparel & Accessories | Exclusive Wicked Graphic Tees | 2021 |
| 3 | sephora | Makeup Collection | Wicked Themed Eyeshadow Palette | 2023 |
| 4 | Disney Store | Merchandise | Wicked Plush & Props | 2019 |
| 5 | Hallmark | Greeting Cards | Wicked Anniversary Card Series | 2020 |
In-Depth Highlights of Select Collaborations
Funko Pop! Vinyl Figures
One of the most sought-after collabs was with Funko, delivering a quirky line of Wicked-inspired Pop! figures. fans can own miniaturized versions of Elphaba and Glinda, making it a must-have collectible item. This collab boosted Wicked’s visibility in the pop culture market while maintaining the show’s iconic style.
Sephora Wicked Makeup Collection
Sephora launched a limited edition “Wicked eyeshadow Palette” reflecting the show’s magical theme with bold greens and shimmering glitters. This partnership captivated both makeup lovers and theater fans, combining theatrical glamour with everyday beauty products.
Hot Topic Apparel Range
Hot Topic’s Wicked apparel featured edgy t-shirts, hoodies, and accessories decorated with famous quotes and character silhouettes.This range helped younger fans express their passion for the musical through fashion.
Hallmark Cards
Hallmark’s Wicked anniversary card series brought a sentimental touch to the collaboration scene. Cards featuring artwork of the witches and famous lyrics helped fans celebrate key milestones related to the Broadway show.
benefits of Wicked Brand Collaborations
- Increased Fan Engagement: These partnerships keep audiences engaged between show seasons and premieres.
- Diverse Product Lines: Catering to various fan interests – from makeup to collectibles.
- Broadened Audience Reach: Collaborations with popular retail brands help Wicked reach new demographics.
- Enhanced Brand Loyalty: Exclusive products foster a sense of community among fans.
Practical Tips for Fans to Maximize Wicked Collab Experiences
- Subscribe to Official Newsletters: Stay updated on upcoming Wicked brand drops and exclusive offers.
- Engage on Social Media: Follow official accounts for real-time announcements and giveaways.
- Join Fan Forums: Connect with the Wicked community to trade, sell or discuss limited editions.
- Visit Physical Locations: Pop-up shops or partnered stores sometimes offer exclusive merch only in-store.
- Track release Dates: Mark calendars for limited-edition launches to avoid missing out.
Case Study: The “Wicked: One Splendid Night” Experience
In November 2025, the special event “Wicked: one Wonderful Night” featured a breathtaking 37-piece orchestra and exclusive merchandise that became an instant collector’s series.This event is an exemplary case of how immersive Wicked collaborations enhance fan excitement and maintain strong brand presence ahead of vital premieres like Wicked: For Good.
summary Table: Types of Wicked Brand Collaborations
| Collab Type | Example | Fan Appeal |
|---|---|---|
| Collectibles | funko Pop! Figures | Highly collectible, displayed at home |
| Fashion & Apparel | Hot Topic T-shirts | Wearable fandom, youth focus |
| Beauty Products | Sephora Makeup Palette | Unique, themed cosmetics |
| special Events | One Wonderful night Concert | Exclusive live experience |
| Stationery & Gifts | hallmark Cards | Sentimental, anniversary keepsakes |
First-Hand Experience: Fan Testimonials
“The Sephora Wicked palette was a game-changer for me. I loved how it brought a bit of Oz’s magic into my daily routine!” – Amanda L.
“Owning a Funko figure of Elphaba is like having a piece of the show in my living room. The details are just perfect.” – Chris M.
“Hot Topic’s Wicked apparel helped me show off my fandom in style, especially during theater outings with friends!” – Julia T.
SEO Keywords Integrated
- Wicked brand collaborations
- Wicked merchandise
- Wicked for Good premiere
- Wicked official merch
- Wicked licensed products
- Broadway Wicked collabs
- Wicked makeup collection
- Wicked Funko Pops
