The best jewelry brands do more than accessorize—they elevate, transform, and help complete every outfit. The right piece of jewelry can take even the simplest look to the next level, and the labels below, both big and small, consistently put out pieces worth your while.

Our favorite jewelry brands, at a glance

• Best Affordable Brand: Mejuri
• Best on Amazon: Pavoi
• Best Fine Jewelry: Blue Nile
• Best for Gifting: Pandora
• Best Hypoallergenic: Ana Luisa
• Best Personalized: Gorjana
• Best Lab-Grown Diamonds: Brilliant Earth
• Best for Trends: Catbird
• Best Unisex Brand: David Yurman

While iconic luxury jewelry companies such as Cartier, Bulgari, and Tiffany & Co. set the standard, newer, more affordable brands like Mejuri and Catbird are redefining the industry with more-accessible price points and trendier designs. Lab-grown diamonds and gemstones have also surged in popularity in recent years, offering ethically sourced alternatives to their more expensive, controversial cousins. Plus, online retailers like Etsy and Local Eclectic have made it easier than ever to find indie labels, giving you more options than ever before.

Whether you’re searching for a gift, a diamond engagement ring, or just something you can wear every day without turning your skin green, these brands are setting jewelry trends while prioritizing sustainability and ethical sourcing—so you can give (or treat yourself to) something truly special.

Mejuri

Behind the brand: Since 2015, Mejuri has made a name for itself with trendy, minimalist, wearable jewelry that’s fairly priced. Its pieces are crafted mostly from solid 14k gold, responsibly sourced diamonds, sterling silver, and 18k gold vermeil.

Why we love it: Mejuri is known for offering pieces that look much more expensive than they are, which is probably why celebs and their stylists are so drawn to the brand. Plus, celebs like Selena Gomez, Hailey Bieber, Meghan Markle, and Olivia Rodrigo have all been spotted donning Mejuri jewelry.

Price range: Popular earrings begin at $38. You’ll find classic giftable bracelets and necklaces like this single-diamond necklace starting at $68.

Ana Luisa

Behind the brand: Compared with its competitors, New York City–based brand Ana Luisa is known for its trendiness and affordability. Its water-resistant, hypoallergenic, and tarnish-proof jewelry is a great pick for anyone with sensitive skin.

Why we love it: Ana Luisa has it all—delicate chain necklaces, sculptural hoops, and initial bracelets, each perfect for gifting. It’s the perfect place to find thoughtful gifts for the women in your life—and yourself—without breaking the bank. We love that they offer a two-year warranty on purchases, which is a big plus for dainty jewelry. Glamour senior commerce editor Jenifer Calle is obsessed with her nautical pieces from Ana Luisa. “I’ve received so many compliments on my pearl shell necklace, and it goes with all my outfits.”

Price range: Starts at $39 and reaches over $100; prices dip when you sign up for a membership.

Blue Nile

Behind the brand: For over 25 years, Blue Nile has crafted fine jewelry from diamonds and precious gemstones. The brand fully complies with the Kimberley Process, sourcing its “100% conflict-free” diamonds from reputable suppliers, and Blue Nile is also committed to responsible mining as a signatory on Earthworks’s No Dirty Gold initiative, holding its gold suppliers to strict standards and ethics.

Why we love it: The brand’s vintage-inspired engagement ring styles rival real antique designs, and they offer a wide range of more affordable and luxury styles for any jewelry need (or want).

Price range: Sterling silver pieces start at $60, while diamond and gemstone iterations range from $500 on the low end to over $99,000 for more intricate designs.

Gorjana

Behind the brand: You’ve likely seen Gorjana pieces out in the wild on everyone from Selena Gomez to Michelle Obama. The brand’s known for gold-plated and 14k-gold zodiac coin pendants, birthstone chains, pearl chokers, and monogram bracelets.

Why we love it: It’s ideal for layered pieces and personalized gifts (including engravable pieces great for teens and tweens) that won’t break the bank.

Price range: Gold-plated styles start at $50.

Catbird

Behind the brand: Catbird is known for dainty, stackable jewelry made almost entirely from recycled gold and diamonds, much of it customized. The company is woman-run, and each piece is crafted and shipped from its Brooklyn studio to minimize its carbon footprint. Catbird also stocks select pieces from other women jewelry designers as well.

Why we love it: Brides rave about its vintage-inspired wedding bands and engagement rings, while the adorable charms and personalized name bracelets make it the perfect destination for thoughtful gifts that add that extra-special touch.

Price range: Pricing starts at $36 for 14k-gold ball-stud earrings, and you can find ring sets for $54; decked-out engagement rings can run over $4,000.

Pavoi

Behind the brand: Made from recycled metals and priced to sell, Pavoi’s jewelry is a Glamour-reader favorite for its affordable prices and sought-after styles that look just like higher-end brands.

Why we love it: Its staple pieces come in trendy styles, like hoop earrings, chunky chain bracelets, and stackable rings that are perfect for everyday wear. Plus, you can easily shop this jewelry on Amazon, and the packaging is nicer (and therefore more gifting-friendly) than you might expect.

Price range: Pieces start at $13 and don’t get much more expensive.

Brilliant Earth

Behind the brand: Guided by sustainability, Brilliant Earth surpasses industry norms with its “Beyond Conflict-Free” diamonds, which are chosen for their ethical and environmentally responsible origins.

Why we love it: The brand’s most recent collection with Dr. Jane Goodall boasts highly innovative lab-grown diamonds and repurposed gold in the form of delicate olive branches. Plus, a portion of the proceeds from the collection will be donated to the Jane Goodall Foundation to support environmental conservation and research.

Price range: Some pearl earrings for everyday wear start as low as $125, but prices climb for stunners this luxe diamond necklace at nearly $80,000.

Pandora

Behind the brand: Pandora hardly needs any introduction at this point, but it was founded in 1982 in Copenhagen. Its first charm bracelets launched in 2000, and it entered the US market in 2003 to near-instant success.

Why we love it: Charm bracelets are growing in popularity, thanks to a huge trend in personalization, and Pandora offers high-quality construction with relatively accessible pricing. The brand uses sterling silver in most of its products and recently introduced lab-grown diamonds. It’s also extremely popular; if you’ve ever walked by one of the brand’s stores around a major holiday, you’ve probably seen a line out the door.

Price range: Charms start at $30, and most pieces are below $250.

Aurate

Behind the brand: Founded by Sophie Kahn and Bouchra Ezzahraoui, this New York City jewelry brand claims to cut out the middlemen to provide elegant pieces at more accessible prices than traditional retail.

Why we love it: Aurate prioritizes sustainability without compromising on design or quality; it uses both plated and solid recycled gold, and ethically sources its diamonds, pearls, and semiprecious gemstones. (All adhere to the Kimberley Process.) The brand offers designs that nod at trends but won’t look outdated in a few years.

Price range: Thin hoop earrings start at $40, with necklaces coming in at $200 to $400, and fine jewelry in the low thousands.

David Yurman

Behind the brand: David Yurman, a modern heritage brand founded in 1980, has become iconic for its twisted-cable motif. Celebs such as Scarlett Johansson and Sofia Richie Grainge are among the label’s many fans.

Why we love it: Its designs are handsome and classic, which makes for an ideal keepsake gift that your loved one (or you!) can wear year after year—and then pass down. The pieces are perfect for anyone who loves mixing metals and high-quality materials. It’s also one of our favorite men’s jewelry brands.

Price range: Styles range from hundreds to thousands of dollars.

Quince

Behind the brand: Since launching in 2019, Quince has quickly become a major player in the luxury space. The brand specializes in both basics and high-end products—tank tops, gold jewelry, silk sheets—sold at almost unbelievably low prices, often inspired by similar options from designer brands.

Why we love it: Our editors wear Quince jewelry every day. Glamour shopping editor Jake Henry Smith is impressed by the brand’s tiny hoop earrings: “After many unsuccessful attempts to find the perfect everyday hoops, Quince struck just the right balance between price and quality. They’re easier to close than other pairs I’ve tried, and I’ve worn them daily for at least a year now.” You’ll find diamonds and designer dupes in the mix, but you can also pick up smaller pieces for some amazingly low prices.

Price range: Standard earrings start at $30, while diamond pieces start at around $150 and reach above $1,000. The brand’s most expensive piece is a $6,000 tennis necklace. (You can use our Quince promo codes to save even more, by the way.)

Kinn

Behind the brand: Founder and CEO Yoon Jennie crafts modern heirlooms from ethically sourced gemstones and mostly recycled, solid 14k gold. If you have any older but still cherished gold jewelry lying around, you can work with the brand’s KinnCycle program to custom-create a new design or send your pieces in to melt down in exchange for store credit.

Why we love it: You’ll find Art Deco–esque, investment-worthy pieces that you’ll want to pass down. If she loves timeless pieces for everyday wear, surprise her with high-quality jewelry she’ll cherish daily.

Price range: Prices start around $110 for small gold earrings and go into the thousands for bespoke pieces.

Yvonne Léone

Behind the brand: Originally a fashion editor and stylist, designer Yvonne Léon was used to being around jewelry from an early age, as the youngest daughter in a family of jewelers. Her designs are simple and playful, yet elevated to enhance any outfit.

Why we love it: The brand is known for cleverly mixing precious gemstones and colorful enamel with metals (like its signet rings) and subtle critter-inspired earrings (like its leaping leopard and hanging crab designs).

Price range: Simple bracelet designs can start as low as $290, and larger pendants and diamond pieces cost up to $15,000.

Monica Vinader

Behind the brand: The name Monica Vinader might make you think of the royals, as both Kate Middleton and Meghan Markle have been spotted wearing its pieces. But there’s a lot more to the brand: In 2020, it made a turn toward sustainability and began prioritizing materials like recycled sterling silver and gold vermeil.

Why we love it: Easy-to-style, on-trend jewelry—like this freshwater-pearl necklace with a mini heart or a heart ring to complement her stack. Plus, if you’re in California or New York, there are Monica Vinader piercing studios where you can get even more personalized. Some designs also have a “product passport,” allowing you to trace the origins of your newest piece.

Price range: Single huggie earrings start around $28.

Jenny Bird

Behind the brand: Canadian Jenny Bird launched her namesake brand in 2008; she first focused on handbags but pivoted to jewelry design in 2010, and has recently added sunglasses to the mix. The brand’s popular Florence earrings sum up its bold yet tasteful approach.

Why we love it: For the person who loves mixed metals and statement-making everyday pieces, Jenny Bird offers exactly the right kind of forward-thinking designs. Glamour contributor Abby Morgan Lebet is obsessed with their Jenny Bird jewelry—including the padlock triple-heart necklace and the tome hoops—and wears it every day.

Price range: Styles start at $80, with most averaging around $150.

Dorsey

Behind the brand: Los Angeles–based jewelry brand Dorsey launched in 2020 under founder Meg Strachan. It uses lab-grown gems, primarily diamonds, and sapphires in its vintage-inspired pieces.

Why we love it: Nearly everything in Dorsey’s collection puts a modern twist on heritage styles; think of it as your grandmother’s finest jewelry, remixed. Thanks to the exclusive use of lab-grown stones, there are far fewer ethical and environmental hangups. Plus, the brand has its finger on the pulse; it launched a paracord collection this year, helping define the cord trend we’re starting to see everywhere. Free two-day shipping doesn’t hurt, either.

Price range: Anklets and earrings start under $100; on the other end of the spectrum, diamond rivière necklaces reach above $18,000. Custom necklaces range from $230 to $580.

Jia Jia

Behind the brand: A former buyer for luxury department stores, Jia-Jia Zhu founded her eponymous, crystal-heavy label after studying yoga and meditation. The brand allows you to shop by specific crystal, explaining the spiritual properties of each option.

Why we love it: Jia Jia’s colorful stone beading has a youthful energy reminiscent of candy necklaces. Nothing is too minimal or serious—perfect for anyone who likes to make a statement with their accessories.

Price range: Birthstone bracelets start at $250, while fine jewelry with large crystals can reach above $30,000.

Stone and Strand

Behind the brand: Nadine McCarthy Kahane started Stone and Strand in 2013, when she was getting her MBA at Wharton.

Why we love it: This woman-run brand is dedicated to creating ethically sourced, high-quality jewelry that’s meant to be cherished and passed down. An engraved ring, for instance, will be a timeless keepsake anyone will treasure for years.

Price range: You’ll find stud earrings for $100 and investment pieces starting in the low thousands.

Missoma

Behind the brand: Founded in 2007, Missoma produces demi-fine jewelry made to live in and last. The brand is committed to sustainability and responsibly sourcing materials, crafting handmade pieces from recycled gold and sterling silver.

Why we love it: The brand has a variety of birthstone-focused pieces (which also double as great options for gifting), and its simple, long-lasting designs are easy and functional for everyday wear.

Price range: Earrings start at $62, and most pieces cost under $500.

Astrid & Miyu

Behind the brand: Connie Nam launched her brand in 2012, offering pieces inspired by the art and architecture of London, where she lives. Today, Astrid & Miyu is best known for its ear stacks, but it creates celeb-beloved bracelets, necklaces, anklets, and piercing jewelry too.

Why we love it: The brand’s designs feel modern yet sweet. They have something for everyone, including chunky, star-studded hoops; tiny twinkling studs you can sleep in; or matching earring-and-ring sets that elevate her jewelry collection.

Price range: Pieces start at $40 for a single earring and go up to over $840 for solid-gold gift sets.

Kelm

Behind the brand: Leilani McQuay, Glamour’s shopping producer and a former fashion buyer, channeled her passion for jewelry making into Kelm, a curated line of necklaces, earrings, and eyewear chains featuring organic pearls, cowrie shells, and multicolored beads.

Why we love it: McQuay is self-taught, and every piece is handcrafted and made to order. If your loved one is in her gemstone era, surprise her with a pair of natural turquoise earrings. For a timeless touch, a pearl bracelet is always a great choice.

Price range: Earrings start at $65, and many pieces are below $100.

Kendra Scott

Behind the brand: Kendra Scott offers everyday pieces, and in 2017 it launched the Kendra Cares Program, bringing customizable jewelry to pediatric hospitals nationwide.

Why we love it: TikTok revived the brand’s popularity, and it remains in conversations due to its philanthropy. A portion of annual sales supports women and youth in health, education, and entrepreneurship.

Price range: A single earring starts at $25, while signature pieces, such as this 20th-anniversary 14k-gold necklace, begin at $4,500.

Wwake

Behind the brand: This fine jewelry brand was founded in 2013 by New York–based designer Wing Yau, who studied sculpture at the Rhode Island School of Design. Its designs feel truly special—often dainty from afar, but playful and fresh up close. Celeb cool girls like Rihanna, Emma Watson, and Zoë Kravitz agree.

Why we love it: It’s incredibly creative, blending opals, pearls, and diamonds into striking, ethereal designs that are truly one of a kind. Wwake is also the perfect place to find an engagement ring for someone who wants something modern, unexpected, and still full of romance.

Price range: Prices start from $68 for a single wisp earring and go into the thousands.

BaubleBar

Behind the brand: One of the more recognizable names in trendy and customized jewelry, BaubleBar was founded in 2010 and frequently collaborates with brands like Disney and the NFL. Even Taylor Swift is a fan.

Why we love it: Custom jewelry can cost hundreds or thousands of dollars, but many of BaubleBar’s most popular pieces won’t run you over $100, making it a great spot for gifting. The brand also offers a line of demi-fine jewelry, as well as a tight trend edit that always feels a little ahead of the curve.

Price range: Gold-plated earrings run $24, while diamond necklaces max out at $385.

Notte

Behind the brand: Notte founder Jessica Tse, a former accessories and trend director, taps into her childlike wonder to craft jewelry and other accessories. She takes inspiration from her time living in New York and Florence to create her designs, and celebs from Bella Hadid to Megan Thee Stallion to Doja Cat to Olivia Rodrigo have all been spotted wearing joyful charms from the brand.

Why we love it: Notte’s signature style is playful and elevated to give any outfit a pop of personality — you can’t help but smile when you see one of its pieces in the wild. Glamour’s Lebet loves their delightfully mismatched fish huggie hoops: “I always get compliments on them, and I appreciate that they’re not too heavy like some earrings tend to be. Plus, they never turn my skin green.”

Price range: Single earrings start at $30, and most pieces average around $130.

Ettika

Behind the brand: Since 1994, Ettika has been putting out trend-focused jewelry that’s still timeless enough to enter your permanent collection. The brand plates its jewelry with 18k gold, silver, and rhodium.

Why we love it: When you’re looking for something trendy that doesn’t feel cheap, Ettika is worth a visit. Its current selection speaks to the nautical, boho, and chunky trends currently sweeping the fashion world—and you can find timeless basics among its selection.

Price range: Prices start around $30 and max out at $150.

Agapée

Behind the brand: Inspired by the Grecian coasts on the Mediterranean Sea, Agapée designs sun-kissed, gold-plated jewelry with an organic, earthy touch. All its jewelry is also nickel-free and non-allergenic, and each piece comes with a two-year warranty to protect against plating and oxidation.

Why we love it: Agapée has great coin jewelry to hop on the latest trend, and its shiny, hammered golden pieces feel luxurious, like you’re on a beachy European vacation all year round.

Price range: Most pieces cost between $57 and $120.

Presley Oldham

Behind the brand: Putting craft and handiwork at the forefront of the conversation, Presley Oldham founded his brand in May 2020, creating jewelry that’s made to stand out and last a lifetime. Like a family heirloom, each thoughtfully designed piece carries emotional value for the eponymous designer.

Why we love it: The brand is most known for its pearl designs, ranging in color from milky whites to deep shimmery greens and blues, and it primarily uses 925 sterling silver or 14k gold-fill chains.

Price range: Most pieces cost between $160–$600, with a few pearl-drenched necklaces over $1,400.

Mikimoto

Behind the brand: In 1893, Mikimoto’s founder, Kokichi Mikimoto, created the world’s first cultured pearls. The brand has been selling them for over 130 years and holds itself to rigorous standards for pearl cultivation. The name “Mikimoto” has become synonymous with the highest quality of pearl.

Why we love it: Mikimoto has collaborated with brands like Comme des Garçons to infuse its timeless, formal designs with a more modern edge for everyday wear. The brand also offers repairs, so you can rest easy knowing your strands will last a lifetime.

Price range: Outside of a couple of pairs of pearl stud earrings, you’ll be relatively hard-pressed to find styles under $1,500, as most pieces start around $3,000 and go up to the tens of thousands for the highest quality pieces.

James Allen

Behind the brand: Since 2006, James Allen has swayed the diamond-jewelry world, educating buyers and offering an array of customizable engagement rings and ready-to-wear options.

Why we love it: Packed with affordable handmade diamonds, gemstones, and metals, this brand is the perfect choice for an engagement ring—or just to spoil her with a little extra sparkle.

Price range: Styles range from $90 for smaller items like rings to $56,782 for a lab-created-diamond mesh necklace, with an average of around a few hundred dollars.

By Adina Eden

Behind the brand: By Adina Eden was named after the founder’s grandmother and sells trend-minded, of-the-moment jewelry. The brand has collaborated with the Breast Cancer Research Foundation.

Why we love it: When you’re hunting down something on your Pinterest board, you’ll probably find it at By Adina Eden. Bold pendant necklaces, baroque pearl earrings, trendy ear cuffs—the brand offers it all, usually for well under $100.

Price range: Simple necklaces can be under $30; there’s a wide selection under $100, and diamond necklaces fall under $1,750.

Vrai

Behind the brand: Vrai specializes in lab-grown diamonds, which are used in pieces like made-to-order engagement rings and iced-out tennis bracelets. Taylor Swift, Reese Witherspoon, and Zoe Saldaña have all worn the brand.

Why we love it: Vrai diamonds are grown in the United States, then cut and polished to perfection. The shopping process for engagement rings is specific enough to satisfy even the pickiest among us—start by selecting your shape. Anything that makes it all easier is a win in our book.

Price range: Pricing starts around $650 and averages around $1,500 for engagement rings.

Alexis Bittar

Behind the brand: The son of antique collectors, Alexis Bittar has designed jewelry since 1992, when his eponymous brand first started working with the Lucite pieces for which it’s so well-known. He’s worked with brands including Burberry, Michael Kors, and Jeremy Scott—and wooed celebrities like Zoe Kravitz have Michelle Obama. After taking a hiatus from 2015 to 2020, Bittar relaunched his namesake brand in 2021 with a fresh creative vision and his signature New York edge.

Why we love it: Between drippy Lucite necklaces and puffy teardrop earrings, Alexis Bittar’s high-impact designs are as lustrous as they are luxurious, and its amorphous, organic shapes offer a refreshing take on chunky jewelry.

Price range: Lucite rings start at $70, but most pieces cost under $1,000.

Don’t Let Disco

Behind the brand: Redefining what luxury jewelry can look like, Ashley Moubayed founded Don’t Let Disco in 2021 to harness the power of beads. The brand prioritizes sourcing upcycled and found materials to transform what once may have been considered disposable into something meaningful, imbuing new life into each of its pieces.

Why we love it: There’s something uniquely joyful and spiritual about beaded jewelry, and Don’t Let Disco also offers beading bars so you can create your own pieces for yourself (or someone else).

Price range: Starting at $60 for Lucite rings, pieces cost on average between $200 to $700.

Mudd Pearl

Behind the brand: Inspired by the healing mechanics of oysters, Yasmin Moon and Mary Anderson founded Mudd Pearl in 2021. Since the creatures have the ability to heal themselves after experiencing trauma, Moon and Anderson see pearls as a manifestation of resilience, and a powerful amulet for humans to remind them of their own softness and power.

Why we love it: While many pearl designs can feel dated, Mudd Pearl has a way of making them feel edgy and elevated for today. The brand also offers a free cleaning service for up to six months after purchase, so your duds can maintain their luster and shine.

Price range: Some rings and stud earrings start under $100, and necklaces cost between $200–$500.

Everything to know about buying jewelry

How we chose the best jewelry brands

To produce this list, we polled Glamour editors (including Leilani McQuay, Glamour’s commerce producer and an independent jewelry designer) on their favorite and most-worn brands. Each of these brands has been vetted by at least one staffer, and we wear many of them daily.

Which jewelry brand is best?

Shocker: There’s no one best jewelry brand, since everyone is looking for something slightly different. We placed Mejuri at the top of our list because of its fair pricing, relatively high quality, and mix of trendy and timeless pieces; many Glamour editors also own and love Mejuri pieces. Other staff favorites include Gorjana, Aurate, Catbird, and Pavoi.

Which jewelry is most worth investing in?

The jewelry pieces you’ll wear most often are the ones worth spending some money on; think of it as a capsule wardrobe. We recommend starting your collection with a stackable chain, a few dainty rings, and small hoop earrings. Beyond everyday essentials, statement pieces like chokers and bold hoops are perfect for expanding your jewelry collection and layering with the smaller pieces you wear most often.

Which jewelry is trendiest in 2025?

Mixed metals are trending for 2025, meaning you don’t need to stick to one tone when you’re building your collection. (Some people even look best when they stack gold and silver.) Pearls are also enjoying a moment, so it’s worth considering a bold pearl necklace or some classic, ladylike earrings. And more is more this year; chunky jewelry (including bold bangles and puffy earrings) very popular, while layered necklaces and stacked bangles are everywhere.