TikTok’s looking to provide inspiration for your holiday gift shopping with its new “TikTok Holiday Emporium Guide,” which features a range of brands that have gained traction on TikTok throughout the year.
Well, kind of.
TikTok says that the guide is designed to help brands gain visibility, while also celebrating creativity, though brands can also get featured in the guide by applying via the TikTok Business team.
So it’s not a perfect reflection of in-app trends specifically, but it is a hand-picked selection of branded content that aligns with TikTok’s approach, as well as what’s performed well in the app throughout the year.
As per TikTok:
“The guide is where trend driven shopping comes to life, bringing together some of the most loved brands on TikTok. This year’s curation includes community favorites like JoySpring, known for its family inspired wellness formulas, SACHEU Beauty, whose stay put makeup tools and viral lip liner have reshaped modern beauty routines, and Caraway, the design forward cookware brand redefining the home kitchen. You will also find standout selections like be amazing’s Dole Whip Pineapple protein and Brilliance’s dazzling engagement rings that reflect the diverse interests of the TikTok community.”
The guide features a selection of products from all the featured brands, which could help guide your shopping process.
There’s a broad range of highlighted brands to choose from (more than 80 in total), while you can also hone in your search to ensure you’re buying from minority-owned, female-owned or LGBTQ-owned brands.
It’s an interesting list from a diverse range of suppliers, and with 50% of TikTok users saying that they’re likely to buy a holiday product that they saw in the app, it could be a valuable showcase for the featured brands.
Which would also help to boost TikTok’s in-stream shopping vision.
TikTok’s in-app shop hasn’t grown as fast as TikTok would like, but it is steadily seeing more sales, with the platform recently setting a new record for total sales on Black Friday.
Will that eventually see TikTok become an online commerce powerhouse in its own right?
It’s hard to say, but the data does show that more people are using TikTok as a discovery tool within their shopping process.
You can check out TikTok’s Holiday Emporium Guide here.
TikTok Publishes Holiday Gift Guide
Trending Holiday Gift ideas Curated by TikTok
as the holiday season approaches, TikTok has unveiled its much-anticipated Holiday Gift Guide, showcasing a curated selection of trending gifts that have gone viral on the platform. Whether you’re shopping for tech lovers, beauty enthusiasts, or homebodies, TikTok’s gift guide provides unique and trending ideas to help you find the perfect presents for everyone on your list.
This guide captures the latest viral sensations with genuine user reviews and creative use-cases, making holiday shopping more fun and easier then ever.
Top Trending Gift Categories in TikTok’s Holiday Guide
- Tech Gadgets and Accessories: Wireless earbuds, smart home devices, and innovative phone accessories.
- Beauty and personal Care: Skincare sets, makeup tools, and trending wellness products.
- Home and Lifestyle: Cozy blankets, kitchen gadgets, décor, and eco-friendly essentials.
- Fashion and Apparel: Statement hoodies, enduring clothing, and viral sneaker drops.
- Kids and toys: Educational games, collectible figures, and fun craft kits.
Why TikTok’s Holiday Gift Guide Stands Out
Unlike standard retail gift lists,TikTok’s Holiday Gift Guide leverages real content from millions of creators,making it a vibrant mix of innovative,practical,and highly popular gifts. TikTok’s data-driven approach ensures you find items that are both trending and highly rated by users worldwide.
Key Benefits of Using TikTok’s Gift Guide
- Authentic Recommendations: Gifts tested and loved by TikTok creators and everyday users.
- Up-to-Date Trends: Constantly updated with the latest viral gift ideas.
- Wide Range of Budgets: From affordable stocking stuffers to premium must-haves.
- Interactive Shopping: Direct links to buy featured products with TikTok’s integrated shopping features.
Budget-Friendly Gift Ideas from TikTok’s 2025 Guide
not looking to overspend? TikTok offers a variety of gifts under $50 that are both useful and popular.
| Gift Idea | Category | Approximate Price | Why It’s Trending |
|---|---|---|---|
| Reusable Silicone Food Bags | Eco-Friendly Kitchen | $15 | Promotes sustainable living and easy meal prep |
| LED Vanity Mirror | Beauty | $35 | Perfect lighting for skincare and makeup tutorials |
| Wireless Charging Station | Tech | $40 | Declutters desks and keeps devices powered |
| Cozy Knit Beanie | Fashion | $25 | Stylish and pleasant for winter months |
| DIY Bath Bomb Kit | wellness & Crafts | $20 | Fun, customizable, and relaxing gift idea |
creative Gift Inspiration: Unique Ideas Straight from TikTok Creators
TikTok creators have shared countless creative gift hacks and ideas that add personalization and excitement to holiday gifting.
- Personalized Video Messages: Hire TikTok creators to send custom greetings or shout-outs, a sentimental and viral gift option.
- Trend-Inspired Gift Bundles: Combine trending items such as viral cosmetics, snacks, and accessories into themed gift packs.
- Experience Gifts: Use TikTok to discover unique local experiences or online workshops gifted for enriching moments beyond material goods.
- Handmade Gifts: DIY tutorials on TikTok provide inspiration to create gifts like painted mugs, customized apparel, or homemade treats.
Practical Tips for Using TikTok’s Holiday Gift Guide
To maximize the benefits of TikTok’s Gift Guide, consider the following tips:
- Check Creator Reviews: Watch videos where creators review or demonstrate the product to get honest feedback.
- Use TikTok Shopping Features: Purchase directly through TikTok’s integrated links for a smooth checkout experience.
- Search Hashtags: Explore hashtags like #HolidayGiftGuide2025, #TikTokGiftIdeas, and #ViralGifts for fresh updates.
- Watch for Sales: Many featured products participate in holiday sales – subscribe to notifications for deals.
Case study: Viral Gift Success from TikTok’s 2024 Gift Guide
One standout example from last year’s gift guide was the mini Projector for home Movie Nights. This gadget went viral after TikTok creators posted setup tutorials and cozy movie night ideas:
- Impact: Sales increased by over 300% during the holiday season.
- Customer Feedback: Users commented on its compact design and excellent picture quality.
- Gift Appeal: Suitable for families, couples, and friends to enjoy shared experiences.
This success story highlights how TikTok’s authentic content can translate into real-world consumer trends.
FAQs About TikTok’s Holiday Gift Guide
| Question | Answer |
|---|---|
| Where can I access TikTok’s Holiday Gift Guide? | Search within TikTok’s app or visit their official website during the holiday season for the guide. |
| Are the products in the guide available internationally? | Most popular items ship internationally, but it’s best to double-check with individual sellers. |
| Is TikTok’s Gift Guide free to use? | Yes,the guide is completely free to browse and designed to inspire your gift ideas. |
| How often is the gift guide updated? | The guide is updated regularly throughout the holiday season to reflect trending products. |
