Plenitude launches Goodnight Light, a new communication project designed to encourage energy saving by helping children overcome their fear of the dark. The initiative aligns with Plenitudes mission as a Benefit Corporation, promoting a positive impact on people and the environment while engaging the younger generations.

Fear of the dark is a common feeling, especially among children. When its time to fall asleep in their own bed, perhaps alone, everything becomes quieter, their attention softens, and the world that felt so familiar and manageable during the day turns more mysterious. Imagination awakens, filling the room with shadows and shapes.

A Doxa [b]^[1][/b] survey carried out in collaboration with Plenitude in Italy, Spain and France to support this international project found that three out of four children aged 3 to 9 are afraid of the dark, especially when going to bed or waking up during the night. Families have to manage this fear on a daily basis and try to reassure their children by finding solutions that help them feel safe during the night.

Among the most common strategies, most parents choose to leave a light on in their childs room to help them fall asleep peacefully. This widespread habit is not energy‑efficient and often reinforces childrens sense of insecurity rather than helping them overcome their fear.

Children need to be given something tangible to help them face what scares them, so they can feel in control of it. This is why turning the dark – an abstract, pervasive and enveloping presence – into a character can be so effective, explained pedagogical expert Elena Urso. Giving a visible and understandable form to a feeling, or to something abstract like the fear of the dark, allows children to feel they can get to know it, understand it and face it calmly. A familiar bedtime ritual can help guide them toward a peaceful sleep. In this sense, reading a story is an excellent habit: it soothes children, helps them relax, and allows them to process their worries.

Therefore, darkness can become a good friend and even help reduce energy consumption: a bedtime ritual, such as reading a story in soft lighting, can create a familiar and reassuring atmosphere.

This is the rationale behind launching Goodnight Light. The book will be available free of charge to the public on 20 and 21 March in participating Plenitude flagship stores. Created in collaboration with TBWAItaly and the authors Elisa Binda and Mattia Perego ^[2] and illustrator Hello Saris ^[3], the book is printed with a special ink that appears only in the dark and recharges with daylight. Its pages, blank when exposed to light, glow in the dark and fill with words to tell the story of Lucilla and Ombro, her special friend, who through a playful rhyme explains that the dark is not something to fear, but a precious ally in saving energy.

Goodnight Light enriches a moment of family intimacy and a childs sense of calm with a valuable educational message about energy efficiency. Through a creative and playful language that brings adults and children together, the project opens a dialogue on the themes and values that have always guided Plenitudes culture and positioning, said Giorgia Molajoni, Chief Technology and Communication Officer of Plenitude.

Goodnight Light: Plenitude’s Book for Becoming Friends with the Dark

understanding the Concept Behind Goodnight Light

Goodnight Light by plenitude is more than a simple bedtime story. It is a profound guide designed to help you embrace darkness-not with fear, but with familiarity and comfort. This book offers readers a fresh perspective on the night, encouraging a harmonious relationship with the natural cycles of light and dark. Its purpose: to transform our ingrained fear of darkness into a gentle friendship.

The idea of “becoming friends with the dark” is significant in today’s hyper-lit world, where artificial light dominates our evenings, negatively impacting our wellbeing and sleep quality. Plenitude’s book uses storytelling, insights, and actionable advice to reconnect readers with the beauty and importance of darkness.

Who Should Read Goodnight Light?

• Parents: Looking for peaceful nighttime routines for their children.
• Adults: Struggling with sleep or seeking mindfulness practices related to night and darkness.
• Individuals with Nighttime Anxiety: Desiring to overcome the fear often associated with darkness.
• Wellness Enthusiasts: Interested in natural circadian rhythms and sleep hygiene.

Key Themes and Insights from Goodnight Light

The book explores several essential ideas through creative narratives and practical wisdom:

1. Embracing the Natural Rhythm

Darkness is a natural and essential part of life’s cycles. Goodnight Light encourages readers to honor the night as a vital time for rest and renewal.

2. Challenging Cultural fears

Society frequently enough teaches that darkness equals danger. This book gently dismantles these fears with soothing stories and reflections.

3.Mindful Practices for Nighttime

readers are introduced to calming evening rituals such as meditation, gentle lighting techniques, and breathing exercises that build a positive emotional relationship with the dark.

Benefits of Becoming Friends with the Dark

• Improved sleep Quality: Reducing reliance on artificial lights helps regulate melatonin levels.
• Reduced Anxiety: Overcoming fear of the dark lowers stress, especially before bedtime.
• Enhanced Mindfulness: Cultivating awareness of natural darkness increases tranquility and focus.
• Healthier circadian Rhythms: Syncing with nature’s light/dark cycles supports overall wellness.
• emotional Resilience: Viewing darkness as comforting fosters inner peace.

Practical Tips Inspired by Goodnight Light to Make Friends with the Dark

1. Create a Soothing Nighttime Habitat: Use dim, warm lights in the evening to prepare your mind for rest.
2. Limit Screen Time: Reduce exposure to blue light from phones and computers before bed.
3. Practice Slow Breathing: Engage in gentle breathing exercises to calm nerves and embrace stillness.
4. Read or Listen to Night-Friendly Stories: Like Plenitude’s Goodnight Light, stories that frame darkness positively.
5. Spend Time Outdoors at Dusk: Experience natural twilight and watch the stars emerge as a peaceful ritual.

Table: Comparison of Lighting Types for Nighttime Use

Case Study: Families Using Goodnight Light for Calmer Evenings

Several families who incorporated the teachings of Goodnight Light observed significant improvements in their bedtime routines. They reported:

• A decrease in children’s nighttime fears.
• Smoother transitions to sleep with less resistance.
• More relaxed and connected family evenings focused on storytelling and quiet reflection.

One parent shared: “This book helped us replace the ‘lights out = scary’ mindset with a peaceful, welcome darkness. Our kids now look forward to their ‘goodnight light’ moments.”

First-Hand Experience: what Readers Say About Goodnight Light

Readers praise Plenitude’s work for its poetic writing and gentle wisdom. Common feedback includes:

• “A lovely guide to transform my fear into calm.”
• “a nighttime story that feels like a warm hug.”
• “It helped me reconnect to the night and sleep better than ever.”

Why This Book Stands Out

Unlike conventional sleep aids, Goodnight Light combines psychological insights with a nurturing narrative that respects the child’s (and adult’s) emotional world.This empathy makes it a unique resource for fostering healthier night habits.

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Further information on the initiative is available at https://eniplenitude.com/goodnightlight

Plenitude, a company controlled by Eni, operates in over 15 countries worldwide with a business model that integrates the production of 5.8 GW of renewable electricity, the sale of energy and energy solutions to 10 million customers, and a network of almost 23,000 electric vehicle charging points. By 2028, the company aims to reach 10 GW of renewable capacity globally.

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⁽¹⁾ Doxa, November 2025
⁽²⁾ Elisa Binda and Mattia Perego are a childrens book author duo who have published with some of the most important Italian publishing houses. They have worked in the communication industry for over fifteen years and, since 2019, have dedicated themselves to storytelling for young readers, exploring social issues and current topics.

⁽³⁾ Hello Saris is an illustrator working across publishing and visual communication. She has worked on books and projects dedicated to early childhood, creating visual worlds designed for young children, and has collaborated with creative agencies at both national and international level.