Proceeds are set to benefit the Austin-based HBCU, Huston-Tillotson University.
courtesy adidas
adidas Originals teamed up with an Austin, Texas sneaker hive powered by Black creatives for a fresh take on their classic Gazelle, inspired by the southern city. Naja Dorsey, creative director of Kicking It, joined forces with the sneaker brand for a first-of-its-kind collaboration and launched the Live Music Gazelle in homage to Austin’s reputation as the “Live Music Capital of the World” and the city’s rich history and culture.
The shoe’s silhouette and design reference Austin’s rich blues culture, with a suede upper dipped in five shades of blue. A red tongue and yellow Three Stripes add more color to the statement sneaker. Together, they mirror the legendary entrance of Antone’s Nightclub, where Stevie Ray Vaughan, Ray Charles, and other musical icons once performed. Finishing touches include a 512 lace charm, and Austin proudly displayed it on the back.
“I just wanted something to be funky, because Austin has that slogan, ‘Keep Austin weird.’ So, we kind of pride ourselves on that, too,” explained Dorsey to VIBE. “Being weird, being yourself, being different, standing out. Not necessarily following the trends, but setting it. I wanted to touch on that with the colors, want to touch on the story as far as the music scene, and how it is a segregated city, and how that music brought people together.”
He continued to detail, “My favorite design element would be the guitar strings on the side, being able to hold the shoe and actually feel like I’m playing a guitar with my size and ukulele. I was adamant about it, because at first, adidas maybe wanted to print it on, but I was like, ‘No, I want it embroidered so I could be able to feel it.’ The guitar pick that was stitched in was going to be printed on. I said, ‘No, let’s do some leather. Let’s stitch that on so we can have that quality.’
Another element of the collab extends Kicking It’s dedication to giving back to the community. Throughout the year, the team is responsible for food drives, giveaways, toy drives, and other community initiatives. A portion of proceeds from the Live Music Gazelle is set to fund scholarships for students at the local HBCU, Huston–Tillotson University, benefitting its jazz band and future music programming.
The Live Music Gazelle was revealed to the public with two celebratory events: an in-store gathering with hat customizations, grill and tooth gem molding, where customers were able to shop the sneakers. Following the family-friendly event, the party moved to Antone’s at night for a free community concert headlined by rising hip-hop artist J. Soulja and blues band The Keezy Experience.
The adidas x Kicking It “Live Music” Gazelle will retail for $120 and be available in limited quantities exclusively at Kicking It’s Austin store and online at kickingit.com.
“I appreciate the community that we built out here. We have been stamped like a staple here in Austin, Texas. And we have earned the trust of the community here to be like, ‘Hey, this is cool, this is hot, and they listen to us,’ reflected Dorsey. “And then when we do stuff, they do show out for us and support us. So I would say I feel loved, I feel special, and I just appreciate Austin for showing out for us.”
Take a look at the Live Music Gazelle and both events below.
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adidas Launches New Gazelle sneaker Powered By Austin’s Black creative Scene
The Artistic Collaboration Behind the New adidas Gazelle
adidas has recently unveiled a fresh edition of the iconic Gazelle sneaker, uniquely powered by Austin’s Black creative scene. This exciting collaboration channels the vibrant culture and artistry of Austin’s Black community, capturing thier spirit and creativity in a bold new design. As one of adidas’ staple lines, the Gazelle has long been celebrated for its timeless silhouette and versatility, and this release reinvents it with a local, authentic influence.
Key Features of the New adidas Gazelle
- Design Inspiration: Rooted in the colorful, eclectic energy of Austin’s Black artists, musicians, and designers, the sneaker blends street style with cultural storytelling.
- Materials & Craftsmanship: Premium suede uppers, vibrant colorways evocative of Austin’s art scene, and eco-amiable components emphasize sustainability and quality.
- Limited Edition Packaging: Each pair comes in special packaging featuring artwork and messaging from Austin’s Black creatives, underscoring community pride.
- Collaborative Elements: Input from local creatives shaped the sneaker’s aesthetics and branding, ensuring authenticity and a genuine tribute to the city’s heritage.
Why Austin’s Black Creative Scene Matters to adidas
adidas aims to champion creative communities around the world, and Austin’s burgeoning Black creative scene represents a dynamic, influential hub of innovation. By spotlighting thes voices through the Gazelle sneaker, adidas not onyl creates a fresh product but also amplifies cultural narratives often underrepresented in mainstream fashion. This collaboration is a statement of empowerment, inclusion, and celebration.
Supporting Black-Owned Businesses and Artists
Beyond just design, this launch intertwines with a mission to uplift Black-owned creative enterprises in Austin. Portions of the proceeds are channeled back into local programs supporting Black artists, entrepreneurs, and youth initiatives.
| Initiative | Purpose | Impact |
|---|---|---|
| Artist Grants | Fund local Black creatives’ projects | Enhanced visibility and opportunities |
| Workshops | Skill-building for youth | Future creative leaders empowered |
| Community Events | Showcasing Black culture through art and music | Fostering connection and pride |
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- adidas Gazelle sneaker
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First-Hand User Experiance: What Fans Are Saying
Early adopters of the new Gazelle sneaker powered by Austin’s Black creative scene rave about the combination of style, comfort, and cultural significance:
“Wearing the Gazelle feels like carrying a piece of Austin’s heart with me. The colors pop,the fit is perfect,and knowing I’m supporting Black creatives makes it even better.” – jordan M., sneaker enthusiast
“I love how adidas integrates real stories and community into their shoes. This Gazelle release is art and activism, all in one.” – Maya R.,local Austin artist
How to Style the New adidas Gazelle
The versatility of the Gazelle sneaker means it pairs effortlessly with a range of outfits. Here are a few practical tips to make the most of this culturally enriched sneaker:
- Casual Look: Pair the sneaker with denim jeans and a simple tee to let the shoe’s colors shine.
- Street Style: Combine with joggers, an oversized hoodie, and bold accessories inspired by Austin’s street art.
- Workwear Chic: Try the Gazelle with tailored trousers and a crisp white shirt for a smart-casual vibe.
Were to Buy the New adidas Gazelle
Available now through the official adidas online store and select retailers, the new adidas gazelle sneaker powered by Austin’s Black creative scene can be purchased online with fast delivery options and exclusive sale offers. Fans are encouraged to act quickly, as limited editions tend to sell out rapidly.
Visit the adidas online shop for the latest updates and availability.
Benefits and Practical Tips for Sneaker Enthusiasts
Investing in the new Gazelle sneaker comes with distinct benefits for fashion lovers and conscious consumers alike:
- Unique Aesthetic: Stand out with a sneaker deeply tied to a vibrant cultural heritage.
- Comfort & Durability: Classic Gazelle comfort enhanced with modern sustainable materials.
- Limited Edition Value: Opportunity to own a collector’s item that honors an artistic community.
- Supporting Communities: Contribute to programs that uplift Black creatives in Austin.
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