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Ulta isn’t waiting till Thanksgiving (or even Halloween) to kick off its Black Friday discounts.
From Oct. 26 through Nov. 22, the cosmetics one-stop shop is hosting a month-long savings event on seasonal staples from beauty advent calendars and the most-coveted holiday gifts to hydrating moisturizers and warm fragrances.
The Ulta Early Black Friday Sale offers up to 40 percent off hundreds of best-sellers across every category: makeup, skin care, hair tools, beauty tech and fragrance. Each week of the event, new categories will get week-long price drops. Highlighted savings from Oct. 26 through Nov. 1 include:
Below, we rounded up 20 standouts from brands like Clinique, Lancôme, NuFace, Estée Lauder, Peter Thomas Roth, Urban Decay, Ghd and Medicube, but check out ulta.com starting Oct. 26 to shop all the current price drops and preview upcoming weekly deals.
Ogee Crystal Contour Collection
Comes with a bronzer, blush and highlighter stick.
The three balmy formulas are infused with organic jojoba oil for a seamless blend and skin-like finish.
$340 value
Sigma Beauty Essential Brush Set
The 12-piece face and eye brush set ranges from an ultra-thin eyeliner brush to large powder and contour brushes.
Clinique All About Eyes Rich Eye Cream With Hyaluronic Acid
Available in two sizes.
For another discounted favorite, check out Ogee’s Brightening Botanical Eye Balm ($66 $88).
T3 AireBrush Round One-Step Volumizing Hair Dryer Brush
Achieve salon-level blowouts in half the time.
T3 Aire IQ Intelligent Hair Dryer
Heat and airflow will instantly adjust to the user’s hair texture and connected attachment.
$67 value
Cosrx The Snail Booster Kit
Cosrx’s value set houses four of the brand’s most-loved formulas.
Get the Advanced Snail 96 Mucin Power Essence, The 6 Peptide Skin Booster Serum, Advanced Snail 92 All in One Cream and Advanced Snail Peptide Eye Cream.
Nuface Mini Smart Petite Microcurrent Starter Kit
The cult-favorite microcurrent device sculpts, contours, tightens and smooths.
This starter kit comes with the Mini Smart Microcurrent Device along with the Aqua Gel Activator and Silk Crème Activator.
Haleys Beauty Re-mark Dual Ended Lipstick Liner
Available in three colors.
It’s a 10 Miracle Hair Mask Conditioning Treatment
No one does hair masks and leave-in conditioners quite like It’s a 10.
Apply the Miracle Hair Mask (Available in two sizes) after shampooing, from root to tip. Leave it on for three to 15 minutes, then rinse. Apply with heat for a deeper treatment.
Medicube Collagen Night Wrapping Mask
If you’ve seen someone on your TikTok FYP brushing a clear gel on their face, letting it dry and then peeling it off, there’s a good chance it’s the viral Medicube collagen mask.
Sungboon Editor Deep Collagen Power Boosting Overnight Sheet Masks (Set of 6)
For even easier application, opt for a collagen mask in sheet form.
Leave the mask on for as little as 20 minutes or overnight for the deepest hydration.
Conair Wicked Wavy Lighted Mirror
And one more from Conair.
Belif The True Cream Moisturizing Bomb
The True Cream has a cushiony, whipped texture, delivering up to 48 hours of intense moisture.
Elizabeth Arden Hyaluronic Acid Peptides Ceramide Hydra-Plumping Water Cream
This water cream‘s lightweight gel texture is refreshing, plumping and absorbs quickly into the skin.
Tonymoly Squishmallows 7 Day Holiday Advent Calendar
The limited-edition collaboration includes seven Tonymoly products featuring seven beloved Squishmallows.
Related: How to Secure Official 2025 Wicked Advent Calendars Before They’re Gone “For Good”
Dermaflash Luxe Advanced Sonic Dermaplaning Peach Fuzz Removal
Remove hair while simultaneously exfoliating the skin.
Sacheu Stainless Steel Non-Porous Gua Sha
Or opt for Sacheu’s Body Gua Sha ($28.50 $38).
Foreo Luna 4 Smart Facial Cleansing & Firming Device for Sensitive Skin
Remove dirt, oil and makeup while giving the skin a firming facial massage.
Banila Co Clean it Zero Best of Balms Trio
These three-in-one cleansing balms are the easiest and gentlest way to remove makeup.
Shop the full lineup of 1,500 discounted beauty products now at ulta.com.
From ‘Wicked’ Beauty Collabs to Viral Collagen Masks: 20 Ulta Early Black Friday Sale Standouts
The Magic of Ulta’s Early Black Friday Sale
Ulta Beauty’s Early Black Friday Sale is already captivating shoppers with unbeatable deals on skincare, makeup, and fragrance essentials. Whether you’re hunting for innovative beauty collaborations like ‘Wicked’ themed collections or trending viral skincare treatments, Ulta has curated a lineup that blends luxury with affordability.
Top 20 Ulta Early Black Friday Sale Standouts
| Product | Category | Discount | Why It’s a Standout |
|---|---|---|---|
| ‘Wicked’ Beauty Collaboration Eyeshadow Palette | Makeup | Up to 40% Off | Unique bold shades inspired by the iconic musical, perfect for dramatic looks |
| Dr. Jart+ Vital Hydra Solution Biome Essence | Skincare | 30% Off | Viral collagen-boosting essence loved for hydration and skin barrier repair |
| Olaplex No. 3 Hair Perfector | Haircare | 25% Off | Best-seller for repairing damaged hair from heat and colour treatments |
| Rare Beauty Soft Pinch Liquid Blush | Makeup | 20% Off | Buildable glow with natural finish, a cult favorite |
| Drunk Elephant Protini Polypeptide Cream | Skincare | 30% Off | potent moisturizer for skin firmness and fine line reduction |
| foreo Luna 3 Facial Cleansing Brush | Beauty Tools | Up to 35% Off | High-tech cleansing for radiant, smooth skin |
| Nest Fragrances waterlily & Bamboo Candle | Fragrance & Body Care | Up to 50% Off | seasonal favorite with fresh, relaxing scents |
| Laneige lip sleeping Mask | Skincare | 25% Off | Hydrates lips overnight for soft, plump results |
| Too Faced Better Than Sex Mascara | Makeup | 20% Off | Iconic mascara known for dramatic volume and length |
| IT Cosmetics Your Skin but Better CC+ Cream | Makeup | 30% Off | Full-coverage CC cream with SPF 50 and skincare benefits |
| ULTA Exclusive Collagen-Infused Face Masks | Skincare | 40% Off | Highly trending masks with collagen and skin-rejuvenating ingredients |
| Urban Decay Naked Reloaded Eyeshadow Palette | Makeup | 25% Off | neutral tones for everyday glam, a top seller |
| Sol de Janeiro Brazilian Bum Bum Cream | Body Care | 30% Off | Moisturizing with a signature coconut scent and skin-smoothing benefits |
| Benefit Cosmetics Gimme Brow+ Volumizing Fiber Gel | Makeup | 20% Off | Speedy and effective eyebrow volumizing gel |
| Pharmacy skincare Honeymoon Glow AHA Resurfacing Night Cream | Skincare | 30% Off | A cult classic for brightening and smoothing skin texture |
| Bath & Body Works Black Friday Fragrance Sets | Fragrance & Body Care | Up to 50% Off | Popular gift sets perfect for the holidays |
| Kylie Cosmetics Matte Liquid Lipsticks | Makeup | 25% Off | Long-lasting liquid lips with a wide shade range |
| Neutrogena Hydro Boost Water Gel | Skincare | 25% Off | Has hyaluronic acid for intense hydration and moisturization |
| Elf Cosmetics Studio Precise Eyeliner Pen | Makeup | 15% Off | Affordable, sharp, and easy-to-use eyeliner favorite |
| Ouai Wave Spray | Haircare | 20% Off | Effortless beachy waves with lightweight formula |
Why ‘Wicked’ Beauty Collabs Are Captivating Ulta Shoppers
The ‘Wicked’ beauty collaborations combine theatrical flair with wearable makeup, making them a unique addition to Ulta’s Early Black Friday Sale. These collections typically feature:
- striking color palettes: Rich emeralds, purples, and dramatic black shades inspired by the iconic witches.
- limited-edition packaging: Eye-catching designs that double as collector’s items.
- Versatility: Bold enough for evening glam, yet blendable for everyday looks.
This infusion of theatrical elements brings excitement to makeup enthusiasts eager to try fresh, artistic looks.
Viral collagen Masks: Why They’re a Must-Have This Season
collagen-infused facial masks have taken the skincare scene by storm-and Ulta’s Early Black Friday Sale offers some of the best prices on these rejuvenating products. Key benefits include:
- Enhanced skin elasticity: Collagen helps plump skin, reducing the appearance of fine lines.
- Deep hydration: many masks combine collagen with hyaluronic acid for intense moisturization.
- Brightening: Regular use can renew dull skin tone and promote a healthy glow.
Look for masks with added vitamins or antioxidants to amplify skin benefits during the cooler months.
Fragrance & Body care Highlights: Up to 50% Off
Ulta’s fragrance and body care sale reaches new heights this year, featuring:
- High-end perfumes and colognes: Discounts on top brands make stocking up easier than ever.
- Seasonal body lotions and candles: Perfect for gift-giving or personal indulgence.
- Exclusive gift sets: Bundled value offers All-in-one pampering solutions.
Experiance the ambiance of your favorite scents at a fraction of the cost during this sale period[[1]](https://www.ulta.com/promotion/black-friday/body-fragrance).
Practical Tips for Shopping Ulta’s Early Black Friday Sale
- Create a Wishlist Early: Use Ulta’s website or app features to save your must-haves and monitor price drops.
- Sign Up for Ultamate Rewards: Maximize savings with points and exclusive member-only offers.
- Check Early Doorbusters: Frequent updates mean new weekly deals; don’t miss out on “early bird” specials[[2]](https://www.ulta.com/community/storefront/v/early-black-friday/238503860).
- Bundle Smartly: Multi-product deals often save more than individual purchases.
- Read Reviews: Make informed choices by checking user feedback and ingredients for skincare products.
First-Hand Experiences: Early Black Friday Shoppers Share Their Favorites
Beauty enthusiasts rave about Ulta’s Early Black Friday Sale for its combination of early access and astounding savings. Many highlight:
- How ‘Wicked’ themed palettes sparked creativity in their makeup routine[[3]](https://www.ulta.com/community/storefront/v/early-black-friday/238517160).
- the visible skin improvements after using collagen masks and serums at discounted prices.
- Stocking up on favorites like Olaplex hair repair treatments before holiday visits and parties.
Summary Table: Categories & Benefits
| Category | Key benefits | Example Product | Sale Highlight |
|---|---|---|---|
| Makeup | Bold colors, buildable coverage, trendy collaborations | ‘Wicked’ Eyeshadow palette | Up to 40% Off |
| Skincare | Hydration, anti-aging, skin barrier repair | Dr. Jart+ Collagen Mask | Up to 40% Off |
| Haircare | Repairs, volume, styling ease | Olaplex No. 3 | 25% Off |
| Fragrance & Body | long-lasting scents, lotion nourishment | Nest Fragrance Candles | Up to 50% Off |
| Beauty Tools | Cleanse, apply, contour with ease | foreo Luna 3 | 35% Off |
