Looking to learn more about Pinterest, and how you can maximize your Pin listings?
This could help. This week, Pinterest has added a range of new content to its Pinterest Academy education resources, including video from its recent “Pinterest Presents” event, covering all of the latest announcements and updates.
Pinterest Academy offers a range of courses designed to help you make the most of Pinterest for your marketing efforts, while also demonstrating your knowledge, via approved certifications that you can add to your website.
And now, you can also choose from three new courses:
- Driving Performance on Pinterest – This new course shares essential tools for performance marketing on Pinterest. Jumpstart success with best practices and measurement strategies.
- Building Effective Creative on Pinterest – Learn about the ‘four Cs’ creative framework: context, content, craft and color. This framework will help you to dream up new creative strategies and drive stronger performance.
- Measurement System of Truth – Get tips to navigate measurement within the current privacy landscape. We’ll show how to measure incrementality from Pinterest campaigns as part of your overall measurement strategy.
These additional training options could help you boost your Pin performance, through enhanced education based on the latest best practices and updates.
In addition to this, Pinterest has also added some more video content, including, as noted, its “Pinterest Presents” presentations, as well as guidance on valuable marketing moments, and festive season tips.
You can sign up for Pinterest Academy for free, and undertake these courses whenever you like, while the video sessions live on YouTube, and can also be viewed on demand.
It could be a good way to learn more about Pinterest strategy, and how you can reach your target audience in the app.
And with over 578 million shopping-focused users coming to the platform each month, it could be worth educating yourself on the best ways to get your products in front of this audience.
Pinterest Adds More Elements to its Pinterest Academy Education Platform
Expanding the Reach of Pinterest Academy: What’s New?
Pinterest continues to enhance its Pinterest Academy by adding new elements designed specifically to empower marketers, advertisers, and content creators. This e-learning platform is quickly becoming the go-to resource for honing Pinterest marketing skills, understanding audience behavior, and crafting high-impact advertising strategies on the platform.
Recent updates include new certification courses and programs that provide in-depth knowledge on Pinterest advertising, media planning, and buyer management, offering valuable credentials for professionals eager to stand out in digital marketing.
Key New Certifications Added to Pinterest academy
Incorporating new certifications adds a formalized structure to the learning pathway, allowing users to validate their expertise and boost their credibility professionally.
- Pinterest Media Planner Certification: Tailored for media planners aiming to create innovative and eye-catching media strategies on Pinterest. This course teaches how to uncover fresh audience insights and translate inspiration into measurable results. It’s perfect for those wanting to grow their skills in media planning with Pinterest’s unique environment.
Benefits: Gain confidence in crafting optimized campaigns and leveraging Pinterest’s exclusive data.
- Media Buyer Certification Program: Designed for media buyers with some experience, this comprehensive program helps users upskill to maximize advertising opportunities on Pinterest. It covers advanced tactics and advertising management techniques to elevate Pinterest campaigns.
Recommended for: Advertisers with prior media buying experience keen to expand their Pinterest advertising expertise.
Overview of Pinterest Academy’s Learning Platform
Launched as a dedicated e-learning space, Pinterest academy offers a range of resources structured to optimize marketing results on the Pinterest platform. Here are the main pillars of its learning approach:
| Feature | Advantages | Who Should Enroll? |
|---|---|---|
| Video Lessons & Tutorials | Engaging, step-by-step content making complex strategies easy to understand | New marketers and curious Pinterest users |
| Certifications | Official recognition to strengthen resumes and professional profiles | Media planners, buyers, and marketing professionals |
| Data-Driven Insights | Exclusive Pinterest analytics and audience data for strategic advantage | Advertisers looking to optimize campaigns |
| Self-Paced Learning | Adaptability to learn anytime, accommodating busy schedules | All skill levels, from beginners to advanced users |
Benefits of Engaging with Pinterest Academy
Enhancing your skills through Pinterest Academy creates multiple advantages that ripple through your marketing and advertising efforts:
- Expertise development: Gain a deep understanding of Pinterest’s unique audience dynamics and marketing tools.
- career Growth: Achieve trusted certifications that enhance your professional credibility in the digital advertising space.
- Campaign Performance: Learn actionable strategies to improve targeting, creative execution, and ad optimization.
- Community & Support: Join a global community of Pinterest marketers for sharing insights, updates, and best practices.
Practical Tips to Maximize Your Pinterest Academy Experience
To make the moast out of the Pinterest Academy platform and certifications, consider these actionable tips:
- Create a Study Schedule: Dedicate consistent time slots weekly to progress steadily through courses.
- Apply Knowledge in Real-Time: Experiment with Pinterest campaigns using your learnings to cement concepts faster.
- Join Discussion Forums: Engage in pinterest community forums to share questions, insights, and success stories.
- Follow Up With new Updates: Stay informed as Pinterest continually updates its tools and educational content.
Case Study: Success Story from a Media Planner
Sarah, a digital media planner, credits the new Pinterest Media Planner Certification for her recent career advancement. After completing the course, she crafted a Pinterest campaign that boosted her client’s engagement rates by 45% within three months. By leveraging audience insights taught in the program, Sarah optimized targeting and refined ad creatives, demonstrating the direct impact of Pinterest Academy’s educational content on real business outcomes.
Summary of Pinterest Academy Certifications and Target Audiences
| Certification | Purpose | Ideal Candidate | Key Outcomes |
|---|---|---|---|
| Media Planner Certification | Design and optimize media strategies on Pinterest | media strategists and planners | enhanced strategy design, audience insights utilization |
| Media Buyer Certification | Advanced advertising campaign management | Experienced media buyers | Optimized ad spend, campaign performance uplift |
Future Outlook: What to Expect from Pinterest Academy
Pinterest Academy is poised to become the central hub for Pinterest advertising and marketing education. As Pinterest evolves, it is expected to add more specialized courses, deeper analytics tutorials, and interactive workshops. These developments will help marketers stay competitive and learned about the latest platform trends and data-driven advertising strategies.
