Tom Brady always knows what time it is.
The former quarterback chose some very big bling for the NFC Championship Game between the Seattle Seahawks and the Los Angeles Rams Sunday night.
Brady, 48, showed off his diamond-and-blue sapphire Patek Phillippe watch on Instagram. It’s a white gold Aquanaut Luce automatic model featuring a checkerboard pattern on the face and a gradient of blue stones around the bezel.
While the model retails for just over $285,000, it can fetch triple that sum on the resale market — anywhere between $550,000 and $850,000.
“Big game big watch,” Brady wrote on his Instagram Story ahead of kickoff.
The Fox commentator has quite the impressive watch collection. Last year, he made a splash during the 2025 Super Bowl with his yellow sapphire Jacob & Co. timepiece that cost a whopping $740,000.
The flashy yellow piece was his second watch of the day; before kickoff, Brady wore the Jacob & Co. Billionaire Mini Ashoka — worth $3 million — completely encrusted with 100 carats of diamonds.
Nothing’s too precious for the TB12 founder; he wore the extraordinarily expensive watch while throwing around a football at Caesars Superdome, and even let 15-year-old son Benjamin try it on.
The part owner of the Las Vegas Raiders confirmed that he will be in the stands at the Super Bowl 2026, which will take place in his hometown of Santa Clara, Calif. this year — and he’s sure to be decked out in some more epic bling.
Tom Brady Dons Diamond Watch Worth Over $250,000 for Seahawks vs. Rams Championship Game
A Glimpse of Opulence on the NFC Championship Stage
Tom Brady, the seven-time Super Bowl champion and NFL legend, made sure to stand out during the high-stakes NFC Championship Game between the Seattle Seahawks and the Los Angeles Rams by sporting a breathtaking diamond watch valued well above a quarter-million dollars. The timepiece, seen on Brady’s wrist during his broadcasting duties, startled fans and collectors alike with its exquisite craftsmanship and eye-catching brilliance.
This luxury watch highlights the intersection of sports stardom and high-end fashion, illustrating how top athletes showcase their personal style beyond the gridiron. Brady’s choice of such an extravagant piece not only stirred attention on social media but also set a trend among luxury watch enthusiasts.
Details on Tom Brady’s Diamond watch
While the exact model of the diamond watch Tom Brady wore at the Seahawks vs. Rams NFC Championship Game remains a closely guarded secret, it shares similarities with a few of his known luxury timepieces:
- Estimated Value: More than $250,000, with some reports noting watches in his collection valued up to $600,000 or even $740,000 when featuring rare gems like yellow sapphires.
- Brand & Craftsmanship: Tom Brady is known to be a fan of elite watchmakers such as Jacob & Co., renowned for intricate tourbillons, diamond settings, and uniquely bold designs.
- Design Highlights: These watches commonly feature premium diamonds, sapphire crystals, complex mechanical movements, and sometimes, colorful gem embellishments.
Brady’s bold watch choice perfectly complemented the intensity and prestige of the championship game, showcasing his flair for luxury and detail.
Breakdown of Notable Watches Brady Has Worn at Football Events
| Game/Event | Watch brand | Estimated Value | Distinctive Features |
|---|---|---|---|
| NFC Championship, Rams vs Seahawks | Jacob & co. (likely) | Over $250,000 | Diamond-studded, complex tourbillon, sapphire crystal |
| Super Bowl Broadcast | Jacob & Co. Caviar Tourbillon | $740,000 | Yellow sapphire, bold luxury design |
| Other NFL Events | Various high-end custom watches | $250,000 – $600,000 | Diamonds, precious metals, artistic craftsmanship |
Why Tom Brady Chooses Luxury Watches for Big Games
Tom Brady’s affinity for luxury watches is well-documented. Wearing an extravagant watch during major NFL events is about more than just telling time; it’s a statement:
- Symbol of Success: The watches reflect Brady’s remarkable career and status as one of the greatest quarterbacks in history.
- Personal Style: Luxury watches allow Brady to express his sophisticated taste and individuality on and off the field.
- Brand Partnerships: Many athletes, including Brady, have partnerships and endorsements that frequently enough include luxury watch brands.
- Conversation Starter: A stunning and expensive watch creates buzz, enhancing public and media interest around the athlete.
Fashion Meets Functionality
Besides their aesthetic appeal, these watches boast remarkable craftsmanship, boasting:
- Precision Swiss movements
- Durable yet stylish materials
- Innovative complications like tourbillons
Tom Brady’s penchant for combining style and function explains his choice of diamond watches that can command attention during high-profile events.
Luxury Watch Trends in NFL Culture
The NFL has long embraced the culture of luxury and exclusivity, with many players and commentators sporting expensive accessories that complement their on-field success. Watches like those donned by Brady set a precedent and inspire:
- Fans eager to emulate their favorite athletes
- Fellow players investing in elite timepieces as status symbols
- Watchmakers collaborating on exclusive collections with NFL stars
Key Characteristics Driving the Popularity of Diamond Watches in Football
| Feature | Impact on Popularity |
|---|---|
| Exclusivity | Limited editions and customizations enhance desirability |
| Visual Appeal | Diamonds and gemstones catch the eye under stadium lights |
| Craftsmanship | high precision and artistry reflect players’ dedication |
| Status Symbol | Worn as a badge of achievement and wealth |
How to Spot a Luxury Diamond Watch Like Tom Brady’s
For watch enthusiasts or potential buyers, distinguishing high-end diamond watches requires understanding key features:
- Brand Reputation: Look for heritage brands such as Jacob & Co., Patek Philippe, Audemars Piguet, and Richard Mille.
- Diamond Quality: Check the carat, clarity, cut, and color of the diamonds embedded in the watch bezel, dial, or strap.
- movement Mechanism: Luxury watches usually feature either manual or automatic Swiss movements known for precision and durability.
- Case and Strap Materials: Precious metals like rose gold, platinum, or titanium are often used together with exotic leather or gem-encrusted bracelets.
Buying Tips for Luxury Diamond Watches
- Always purchase from authorized dealers or certified pre-owned sources.
- Request documentation for authenticity and appraisal reports for diamond valuation.
- Consider service history and warranty options when buying secondhand.
- Be patient: Luxury timepieces can appreciate in value, making them great investment pieces.
Firsthand Experience: Wearing a Diamond Watch at a Major Event
Many athletes, including Brady, report that wearing a diamond-studded watch during major games adds a layer of confidence and luxury that elevates the overall experience. The weight and shimmer of the watch become a subtle reminder of their hard-earned success and focus.
For fans and collectors, seeing a sports icon like Brady flaunt a $250,000+ luxury watch at a high-profile game enhances appreciation for horological art fused with athletic performance.
