The NBA legend is inspired by his own sobriety journey, keeping the next generation of consumers in mind.
PHILADELPHIA, PENNSYLVANIA – JUNE 15: Terrell Owens, Allen Iverson and Brandon “BL” Lewis attend Allen Iverson Birthday Celebration & Sneaker Ball on June 15, 2025 in Philadelphia, Pennsylvania.
Prince Williams/WireImage
Much like how he reinvented things on the court, Allen Iverson is looking to influence the next wave — but with his own unique twist. The NBA Hall of Famer is partnering up with Viola once again to launch IVERSON, a craft THC soda. The exciting new drink is produced in with Horticulture Co., a leading innovator in plant-based wellness products.
The legendary Philadelphia 76ers player, who recently announced his sobriety journey, is motivated to help consumers find a potential alternative to alcohol after this “life-changing” decision. IVERSON is a low-dose, plant-powered beverage that is “designed for those seeking calm, balance, and connection without compromise.” Keeping the new generation of consumers in mind, IVERSON blends premium THC with natural fruit flavors for a controlled experience.
“Allen and Viola have always been about breaking barriers and leading culture,” said Al Harrington, CEO and Founder of Viola. “Partnering with Horticulture Co. allows us to take that same mission nationwide — creating a product that brings wellness and community together in a new way.” Iverson has previously collaborated with Viola for the “Iverson ’01” cannabis strain.
The line arrives with three flavors that serve as nods to Iverson’s legacy:
Bubba Chuck Berry – a bold, fruity blend inspired by Iverson’s nickname and signature energy.
Cran-Apple Crossover – a crisp, refreshing fusion that pays homage to his unforgettable moves on and off the court.
96 Nectarine – a smooth, golden flavor celebrating the year he entered the league and changed basketball culture forever.
IVERSON will be rolling out nationwide beginning on Oct. 20 at Specs, Total Wine, and Circle K locations, and online at drinkviola.com.
In addition to his new drink collab, The Answer recently debuted his memoir, Misunderstood. The book is an intimate, first-person recap of his childhood, the journey to superstardom, and the trials and tribulations along the way. It recently landed on the New York Times Best Seller list, and you can buy it here.
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Allen Iverson Partners wiht Horticulture Co. and Viola to Launch Craft THC Soda, IVERSON
The New Era of Craft THC Beverages: Introducing IVERSON
Basketball legend Allen Iverson has teamed up with cannabis innovators Horticulture Co. and Viola to create IVERSON, a groundbreaking craft THC soda. This innovative beverage brings together Iverson’s passion for excellence and the leading-edge mastery of cannabis craftmanship, serving up a unique and refreshing way to enjoy THC.
What is IVERSON Craft THC Soda?
IVERSON is a pioneering THC-infused soda developed to combine sophisticated flavors with the therapeutic and recreational benefits of cannabis. Carefully crafted by experts from Horticulture Co. and Viola, the soda offers a appetizing, consistent, and approachable experiance for both cannabis enthusiasts and newcomers alike.
Key Features of IVERSON Craft THC Soda
- Premium Craftsmanship: The result of Horticulture Co.’s meticulous cultivation and Viola’s innovative cannabis infusion technologies.
- Authentic Flavor Profiles: Artfully blended natural ingredients that bring a crisp, enjoyable taste without overpowering the cannabis essence.
- Consistent Dosage: Precisely measured THC content ensuring safe, reliable experiences for users every time.
- Innovative Packaging: Designed with Iverson’s bold aesthetic in mind, reflecting his iconic style and dynamic personality.
- accessible Format: Perfectly carbonated and easy to consume, making THC edibles fun and convenient.
Collaboration Spotlight: Iverson, Horticulture Co., and viola
Each partner brings unique strengths to the table, perfectly aligning to produce this top-tier craft THC soda.
| Partner | Role | Contribution |
|---|---|---|
| Allen Iverson | Brand Icon & Creator | Brings cultural influence, personal branding, and dedication to quality |
| Horticulture Co. | Cannabis Cultivation Expert | Develops sustainable, high-quality cannabis strains used in the soda |
| viola | Infusion and production Specialist | Leverages advanced THC infusion technology for consistent, delicious soda |
Why Choose IVERSON Craft THC Soda?
IVERSON stands out in a rapidly growing market thanks to its commitment to quality, flavor, and innovation. Here’s why cannabis consumers are excited about this craft soda:
- Better Tasting Alternatives: Unlike conventional cannabis products, IVERSON offers a refreshing and palatable option without the harsh aftertaste.
- Controlled and Precise THC Dose: Ensures responsible consumption with consistent effects.
- convenience: Ideal for social occasions or personal relaxation with easy portability.
- Trustworthy brand Names: Iverson’s personal involvement lends authenticity and trust, while Horticulture Co.and Viola guarantee product excellence.
Health, Wellness & Practical Tips for Enjoying IVERSON
As with any cannabis product, informed consumption is key to enjoying IVERSON safely and effectively. Here are some practical tips:
- Start Slow: If you’re new to THC beverages, sip half a bottle and wait 45-60 minutes to gauge effects.
- Stay Hydrated: enjoy water alongside IVERSON to stay hydrated and enhance comfort.
- Know Your Limits: Respect your personal tolerance and avoid mixing with alcohol or othre substances.
- Store Properly: Keep the soda refrigerated to preserve freshness and carbonation.
Flavor Profiles and THC Content
| Flavor | THC Content per Bottle | Notes |
|---|---|---|
| Citrus Burst | 10 mg | Refreshing citrus with subtle herbal undertones |
| Berry Fusion | 10 mg | Sweet berry notes balanced with smooth cannabis flavors |
| Classic Cola | 10 mg | Rich cola taste infused with a clean THC finish |
Frist-Hand Experiences and User Insights
Early adopters of IVERSON have praised the craft soda for its smooth taste, reliable effects, and stylish branding. Here are some of the key takeaways from first-hand consumer feedback:
- “The flavor is so refreshing-ike a gourmet soda but with a perfect THC kick.”
- “I appreciate the consistent dosing. It lets me relax without the guesswork.”
- “Definitely a game-changer in the world of cannabis beverages.”
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