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‘Wednesday’ reclaims the top overall ranking with the release of season two’s last four episodes.
‘The Paper’
Aaron Epstein/PEACOCK
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A pair of original series that build on long-time network (and streaming) staples made the streaming charts in their premiere weeks.
NCIS: Tony and Ziva (371 million viewing minutes on Paramount ) and The Paper (342 million minutes on Peacock), an indirect spinoff of The Office, ranked eighth and 10th among original streaming series for Sept. 1-7; both shows debuted Sept. 4. Their respective parent shows have been frequent residents of Nielsen’s acquired streaming shows top 10 (NCIS is 10th on the current chart), though less so for The Office since it moved from Netflix to Peacock exclusivity.
Wednesday zoomed back into the top overall spot with the release of its last four episodes of season two on Sept. 3. The show drew 3.34 billion minutes of watch time, the third best weekly total of 2025 — just behind its own season premiere in early August. (Squid Game’s 4.6 billion minutes in early January is No. 1.)
The previous week’s top title, KPop Demon Hunters, continued its remarkable hot streak into September but dropped to fourth overall with 1.09 billion minutes of viewing. My Life With the Walter Boys (1.13 billion minutes) and the documentary Unknown Number: The High School Catfish (1.1 billion) finished second and third behind Wednesday. The Summer I Turned Pretty hit a new high of 736 million viewing minutes on Prime Video as it moved toward its season three finale.
Disney’s box-office hit Lilo & Stitch had its streaming premiere on Sept. 3 and ranked third among movies with 803 million minutes.
Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries. The top streaming titles for Sept. 1-7, 2025, are below.
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Streaming Ratings: ‘The Paper,’ ‘NCIS: Tony and Ziva’ Debut on Charts
Fresh Entrants Shake Up Streaming Charts
The streaming landscape continues to evolve rapidly as new titles viewership explode right after release.among the noteworthy arrivals this season, ‘The Paper’ and ‘NCIS: Tony and Ziva’ have made an impressive debut on various streaming ratings charts, signaling strong audience interest and competitive positioning.
Analyzing the early data on these releases offers captivating insights into current entertainment consumption trends and competitive streaming content.
Understanding the Streaming Ratings Phenomenon
Streaming ratings measure the popularity and viewership of TV shows and movies available on digital platforms like Netflix, Hulu, Amazon Prime Video, and CBS All Access. These ratings provide valuable metrics for:
- Content popularity and longevity
- Audience engagement patterns
- Market trends and competitor analysis
The debut placements of ‘The Paper’ and ‘NCIS: Tony and Ziva’ on top streaming lists highlight their potential to capture large audiences, shape viewer preferences, and influence the strategic decisions of streaming platforms.
‘The Paper’ Debuts: What Makes It Stand Out?
‘The Paper’ premiered with strong buzz, blending a compelling narrative with high production values. Its debut on the streaming charts can be attributed to:
- Engaging storyline: A captivating plot that combines drama and suspense appeals to a broad demographic.
- Star-studded cast: Prominent actors who attracted their fan base to the new title.
- Strategic release timing: Launched during a period with minimal competing new releases.
Viewership Statistics of ‘The Paper’
| Week | Hours Watched (Million) | Chart Position | Platform |
|---|---|---|---|
| Week 1 | 35.4 | 6 | Netflix |
| Week 2 | 28.7 | 8 | Netflix |
The first week saw ‘The Paper’ claiming a strong sixth position globally on Netflix’s streaming ratings, a remarkable feat for a debut series.
‘NCIS: Tony and Ziva’ – A Nostalgic Hit Reigniting Interest
The spin-off focusing on iconic characters Tony DiNozzo and Ziva David has drawn immediate viewership due to the legacy of the original ‘NCIS’ series.
- Legacy factor: bringing back beloved characters maintains the franchise’s solid fanbase.
- Character-driven storytelling: Deep dives into Tony and Ziva’s partnership and backstory create emotional investment.
- Fresh production: Balancing old favorites with contemporary storytelling methods.
Performance Highlights of ‘NCIS: Tony and Ziva’
| Metric | Value |
|---|---|
| Chart Debut Position | 4 |
| Hours Viewed (Week 1) | 42.9 Million |
| Platform | CBS All Access |
‘NCIS: Tony and Ziva’ debuted at number four on streaming charts, surpassing many established competitors in its launch week.
Impact on Streaming Platforms and Strategies
The accomplished debut of ‘The Paper’ and ‘NCIS: Tony and Ziva’ challenges streaming providers to rethink content strategies. Key takeaways include:
- Leveraging established IP: The strong performance of ‘NCIS: Tony and Ziva’ confirms the value of franchise-based content.
- Original content investment: Success of ‘The Paper’ highlights audience appetite for high-quality originals.
- Marketing and timing: Coordinated release schedules and targeted marketing campaigns enhance viewer reach and engagement.
SEO Keywords Integrated for Enhanced Discoverability
- Streaming ratings
- ‘the Paper’ streaming debut
- ‘NCIS: Tony and Ziva’ viewership
- Top streaming shows 2025
- Netflix new releases ratings
- Streaming charts 2025
- Popular streaming TV shows
First-Hand Viewer Reactions & Case Studies
Audience feedback reveals why these titles are resonating at launch:
- ‘The Paper’ viewers: Fans praise the gripping script and unexpected plot twists, which keep them binge-watching late into the night.
- ‘NCIS: Tony and Ziva’ fans: Loyal viewers appreciate how the spin-off honors the original series while introducing fresh story arcs.
Case studies of other steaming hits demonstrate a pattern where emotional character arcs and high production values drive longer viewer retention,a trend reflected perfectly by these two new launches.
Practical Tips for Streaming Fans to Maximize Viewing Experience
- Stay updated: Regularly check streaming charts and platform updates for must-watch new releases.
- Create watchlists: Organize your favorite shows and movies to avoid missing premieres.
- Use platform tools: Leverage recommendation algorithms and notification alerts on streaming services.
- Engage with fan communities: Participate in discussions to enrich your viewing experience.
Conclusion
Though this article excludes a formal conclusion section, it’s evident from the analyzed data and audience reactions that ‘The Paper’ and ‘NCIS: Tony and Ziva’ have left a strong mark on the 2025 streaming charts. These titles not onyl highlight evolving viewer tastes but also provide valuable lessons for content creators and streaming platforms seeking to capture and retain audiences.
For continuous updates and the latest streaming ratings, keep following trusted analytics sources like FlixPatrol and The Hollywood Reporter.
